EU bans ‘misleading’ environmental claims that rely on offsetting

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Products and services billed as climate neutral, biodegradable or eco must provide proof, with carbon schemes banned as evidence

Terms such as “climate neutral” or “climate positive” that rely on offsetting will be banned from the EU by 2026 as part of a crackdown on misleading environmental claims.

On Wednesday, members of the European parliament [MEPs] voted to outlaw the use of terms such as “environmentally friendly”, “natural”, “biodegradable”, “climate neutral” or “eco” without evidence, while introducing a total ban on using carbon offsetting schemes to substantiate the claims.

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